NIFT’s 2024 MARKETING CHANNEL DIVERSIFICATION REPORT
DOWNLOAD OUR FREE eBook: NAVIGATING SUCCESS - INSIGHTS FROM MARKETERS ON CHANNEL DIVERSIFICATION
Nift Advertising for Brands, a performance marketing channel trusted by tens of thousands of advertisers, proudly presents its 2024 Marketing Channel Diversification Report. This comprehensive report is included in our eBook, Navigating Success: Insights from Marketers on Channel Diversification, featuring real-world data from a survey of over 150 retail marketing executives.
Why Download This eBook?
⋅Exclusive Insights: Access data-driven strategies from top DTC and retail marketers.
⋅Proven Results: Learn how to leverage these insights to achieve your CPA, ROAS, and net new customer acquisition goals.
⋅Stay Ahead: Understand the latest trends and best practices in marketing channel diversification.
Key Takeaways:
⋅Channel Utilization: On average, DTC and retail marketers advertise on 8.5 channels, but only 54% are confident they know which channels perform best.
⋅First-Party Data: 89% of marketers want to use first-party data to escape walled gardens like Amazon and Meta, but only 40% are sure they have enough.
⋅Higher ROAS: 73% of DTC and retail brands that test on more than three channels report higher ROAS.
⋅Popular Channels: Alternative marketing channels are gaining traction, including email marketing, referrals, gifts (i.e., Nift & Rokt), Amazon PPC, TikTok ads, influencer marketing, Pinterest ads, and Snapchat ads.
Download the eBook Navigating Success: Insights from Marketers on Channel Diversification today!